Staying abreast of recent and on-going changes to the Google algorithm can be challenging. Strategies that once worked flawlessly are now generating penalties and other setbacks. Fortunately, there are a few, key strategies that you can use to ensure that your pages always stay on top of the search results. Following are several search optimisation secrets to boost your Google rankings.
One of the most important things for site owners to remember is the position that Google plays in this game. Ultimately, this is vital, major and well-recognised brand. Moreover, this is a company that has worked hard to achieve its impressive reputation. In fact, billions of dollars have been spent to get this industry giant right where it is. Understanding this, it is easy to see why this platform is unwilling to let cheap, underhanded and black hat techniques from sullying its image. The foremost goal of this brand is to give people value.
Without value, Google will quickly be forgotten. Those with any understanding of the history of the web have seen a number of popular search engines come and go. Although Google is a very pervasive force, web users are still cognizant of the fact that they have options. If they aren’t able to find what they need in search results, they will simply move on to other platforms.
With this in mind, website owners have to be diligent in their efforts to always use white hat techniques. A well-planned, ethical and diligent approach to these endeavours will take time to produce real results, but the benefits can be numerous and long-lasting. Moreover, white hat strategies can be surprisingly cheap especially if site owners make the best possible use of the resources that are available to them. If you have engaged in questionable SEO then a Google penalty recovery service is something you will need to engage – this will enable your website to have a clean bill of health again.
The very first and most important step in optimising for search engines is attaining overall site fitness. If you have designed your site on your own, have it reviewed by a professional SEO company so that coding errors and other flaws can be identified and resolved. If your pages load slowly or are difficult to navigate, the site won’t be appealing to either human users or search robots.
Link building is also critical, however, this isn’t something that you should do at lightning speeds. In fact, if you focus on building links that actually provide value to your intended audience, you will be moving at the most appropriate pace. Web directories can be of some benefit to you campaigns, but only if these platforms are valued by actual web users.
Use social networking sites to the fullest. These platforms are one of the most vital parts of your link building efforts given that you can post links to on page content and content that relates to your business off site. Using these platforms is a great way to generate massive amounts of inbound traffic even before your site starts to rank well. Best of all, as people start flowing to your pages, your ranking will invariably improve.
As ever, content is and always be king in the virtual arena. You should always have plenty of fresh, relevant content on your site. This will serve as the basis for internal linking which will help you build a solid and organic link profile at a reasonable pace. It will also help you build your brand, establish trust and convert prospects into paying customers by moving them through their purchasing decisions.