Archive for Outreach

How One Kids Glasses Company Utilized Outreach to Generate Links

How A Kids Glasses Co Found Success

There are so many ways to get traffic to your website.  You can do Facebook ads, you can buy ads from Google through their Pay Per Click, Google Adwords, Instagram promoted posts, you name it and just about every social network will sell you ad space to reach their coveted users.

What really is the “holy grail” of generating traffic and making a living online for an ecommerce type of business?  For most people it is Google Organic Search Results.  Many businesses live and die by their rankings in Google. That is why it is so important to have a long lasting and worthwhile Organic SEO Campaign.  Along with that, you want to be building your brand.  Don’t simply rely on a prospect finding you on Google and then remembering you months later.  You want to remarket or retarget to them.  It is so important for many reasons, but you are able to for pennies on the dollar reach people who either bought from you before or visited your site and for one reason or another did not convert.

So, how do you get ranked in Google Search Results? When we reached out to local Digital Marketing Consultant Stephen Twomey, the owner of SEOTraverseCity he stated, “retargetting is simply fishing with a net that has much smaller holes in it”.  Meaning that you can see fewer fish escape your sales funnel when you get in front of them more than the one time.

One fantastic study we found was Jonas Paul Eyewear. They are a newer business that has been featured in Bloomberg, been tweeted about by Harvard Business Review and featured in numerous other high profile publications. How did they achieve some of these coveted links and publication mentions?  They reached out. They found influencers in their niche which is “Kids Prescription Glasses” and found moms and dads who had active social media followers or blog subscribers and asked if they could write a guest post and be featured in their social media or their website. And guess what?  Some of those people agreed.

Why would they do that? Well, have you ever tried blogging ALL THE TIME?  It gets tedious and sometimes you run out of things to talk about. So when someone comes along with a fresh perspective and is willing to do your work for you… hello. Yes Please.  It really is a win win win for the site owner, the guess blogger and the audience as long as the guest post resonates with the audience.

Another way to drive traffic is through leveraging free blogging sites like Jonas Paul Did here with Blogger as well as their Kids Glasses Site Hosted By Google. Yes, you can have a free website hosted for FREE.  So if you dont have money to do a wordpress or shopify you can leverage Google properties.  So whatever way you want to find your audience just know that if you put out great products and find the right team to partner with, as we all have our strengths and weaknesses that we can find success in the marketplace.