Is your Plumbing Website Outdated?

When it comes to obtaining as much exposure as possible for their business, most plumber think that they can achieve this by putting an advert up at their local hardware store and have some eye-catching signage mounted on their vehicles. While these methods of obtaining exposure are somewhat effective, they are not nearly as effective as a website. Below are some tips to help get your plumbing website to page 1 of Google’s search results.

Update your Site Regularly

Many plumbers make the mistake of getting a website designed and uploaded online – and then forgetting about it completely. This results in their sites quickly losing traction among search results and plummeting off of page 1 – or even off of search results completely. One of the best ways to ensure that this does not happen is to ensure that your site is updated with fresh, relevant content at least once a month. Updated site content can be in the form of blog posts, photos of jobs that you may have completed for clients or even a few new questions in your FAQ section.

Ensure that all Content and Inbound Links are Relevant

The days of using other non-related inbound links to boost your own site’s rankings are long gone. Instead, Google insists that all (or the vast majority at the very least) of inbound links are for sites that are niche or industry-relevant. In other words, ensure that you only have links on your plumbing site that pertain to plumbing services or other closely-related industries. When putting up blog posts and sharing other forms of content, you should ensure that it is relevant to existing content as well. For example, don’t agree to post content pertaining to vehicle repairs on a site that is supposed to be solely about plumbing.

Consider Using Paid Advertising

A great way to help boost a plumbing company site to page 1 of Google search results is to make use of paid advertising. This usually works on a pay per click (PPC) system, where the plumber Irvine will only pay for each click that is executed on his advert. However, it is important to remember that adverts that receive the highest bids for related keywords will usually be those that are displayed at the top of the search results page. If you are not sure how to make the most of this form of advertising, it is recommended that you enlist the help of an SEO expert. He or she will be able to manage all aspects of online marketing campaigns like these, which will let you focus on serving your clients.

If your website hasn’t been updated since the day it went live, chances are that its design is not only outdated, but also non-responsive – meaning that you will not be able to capitalize on the amount of mobile users who access the internet these days. Once your site has been updated, you can look forward to growing your customer base substantially. Contact us for more information regarding your emergency plumber Orange County needs.

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